Finally, digital advocacy for lobbyists is here
Lobbyists are experts in legislative and regulatory processes. They’re hired because they know who the right people are and how to influence them. They know where the real levers of power are and how to use them.
That’s what Atlas Influencer Targeting is all about — reaching the people who matter most. Which we hope will be great news to lobbyists because they are the advocacy professionals that digital has forgotten.
We have always believed lobbyists would lead the digital advocacy revolution. Yet, that hasn’t been the case. It’s not because lobbyists don’t welcome innovation. We know they do.
It’s because digital advocacy has offered lobbyists very few solutions that actually make their jobs easier.
Much of digital advocacy is expressed through digital advertising. From the earliest days, a mix of technical limitations and financial incentives led digital advertising platforms to chase after customers who want to reach large audiences and have the budgets to do it.
So, for the last decade most of our work has been alongside campaign and public affairs consultants charged with persuading and mobilizing constituents and voters. Large audiences which require large budgets to reach.
But lobbyists have a different mission. They must persuade legislators through direct engagement with many battles coming down to one or two key votes.
To be sure, constituent mobilization campaigns can be incredibly effective but executing them is a fundamentally different activity than on the ground lobbying. And many clients don’t have the budget or the time necessary to generate enough grassroots activity to make an impact, especially as the number of legislative targets grows.
Digital advocacy just hasn’t had an answer for lobbyists playing the inside influence game. Too hard. Too slow. Too disconnected from the real world political outcomes lobbyists are asked to deliver. Until now.
Atlas Influencer Targeting is the digital play that complements the way lobbyists already work and leverages the strength of existing relationships with legislators.
Atlas surrounds high priority individuals, like elected officials, by engaging their trusted personal, professional, and political contacts through a range of digital media channels. Custom messaging for each target legislator allows lobbyists to tailor their approach just like they do when meeting face-to-face.
Atlas campaigns are a direct extension of the lobbyist’s strategy. Push around positive earned media and op-eds. Condition the policymaking environment. Bracket negative messaging and opposition activity. Provide cover for friendly legislators. Atlas is the go-to utility for lobbyists looking for an edge.
Success isn’t measured in clicks, bleeps or bloops. It’s measured by outcomes that matter to lobbyists and their clients: lines of communication opened with legislators and key staff, productive negotiations, compromises and amendments, winning key votes.
We have successfully partnered a growing army of lobbyists who rely on Atlas Influencer Targeting to get the job done when time is short and the stakes are highest.
Our lobbyist partners enjoy the added value they can offer to their clients and the new revenue streams they can realize with Atlas. And with Covid restrictions making direct access even more challenging, Atlas offers the best way to stay in front of legislators as they quarantine back home. Nothing else compares.
Share this note with the lobbyists in your life. We promise they’ll thank you. And if you are a lobbyist, take a close look at Atlas we’re excited to share it with you.
